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从受众心理看国产偶像电视剧《何以笙萧默》为例
姓名： X X X
指导教师： X X X（副教授）
系别：
专业：
许魏洲 放学号：
年月
目录
摘要 (4)
Abstract (5)
前言 (6)
1.我国广大受众收视调查 (7)
2.国产偶像剧为何受到广大追捧 (8)
2.1受众收视心理的分析 (8)
2.2受众生活方式的分析 (8)
2.3受众审美取向的分析 (9)
2.3.1剧本的选择 (9)
2.3.2明星的加盟 (9)
2.3.3影视作品的美感 (9)
3.国产偶像剧发展的环境因素分析 (10)
4.国产偶像剧的不足和优化调整 (10)
4．1偶像剧的渊源和本质 (10)
4.2国产偶像剧的不足之处 (11)
4.3 如何优化调整 (12)
4.3.1鼓励创作有激情和想像力的影片 (12)
4.3.2摒弃粗糙的制作手段 (12)
5.结合电视剧<<；何以笙箫默>>论述受众心理 (13)
5.1作品优势 (13)
5.1.1作品内容 (13)
5.1.2、主演为明星加盟 (13)
6.结论综述 (14)
参考文献 (15)
致谢 (16)
摘要
近些年，我国电视荧屏上陆续播出了很多不同类型的电视剧，然而广大观众却对青春偶像剧更为青睐。根据对广大受众所喜爱的电视剧类型的调查，喜欢看青春偶像剧的受众占总调查人数的近38%，排名第一，远远高于喜爱农村题材、历史题材电视剧的人数。且由于青春偶像剧以一种轻松、娱乐、追求形式美感的方式，把握住了大众的情绪心理，从而受到普遍欢迎。然而就我们的调查与分析来看，中国电视剧的创作应当充分借鉴它方的成功经验，并结合本土观众收视情况，把握大众的审美需求、锁定受众目标、适应收看对象去选择剧本，邀请人气高的明星加入等等，以努力提高自身质量。调查数据显示中国受众已经不自觉地建立起品牌理念，对电视品牌有了召唤意识。由于受众对电视剧内在质量的重视程度不断提高，其审美要求逐渐凸现，恰恰明星是品牌时代的一个附属品，因而成为吸引受众凝聚收视目光的焦点。
本文通过对我国国产青春偶像剧<<；何以笙箫默>>进行的受众心理分析，折射到我国的国产青春偶像剧的行业发展上，重点对其受追捧的原因以及将来的发展前景进行进一步的探索和研究。
关键词: 国产偶像剧受众心理发展前景探索研究
Abstract
In recent years, China's TV screen in succession broadcast a lot of TV dramas of different types, but the majority of the audience is in more favor of youth idol drama. According to the investigation of the majority of the audience favorite type of TV drama, like nearly 38%, youth idol drama audience accounted for the total number of survey ranked first, the number is much higher than the favorite rural themes, historical teleplays. And because the youth idol drama in a relaxed, entertainment, aesthetic feeling way, grasp the mass psychology of emotion, so popular. However, the investigation and analysis of our whole, Chinese TV play creation should fully learn from the successful experience of its party, combined with the local audience orientation, aesthetic demand, their audience targeting group, adapt to watch the object to choose the script, the net high popularity of star join and so on, to strive to improve their own quality. Survey data show Chinese audience have not consciously establish the brand concept, had to call TV brand awareness. Accompanied by the audience for the degree of attention inherent quality of TV drama continues to improve, the aesthetic requirements gradually, while the stars as an accessory brand era, has become the focus of audience viewing eye attract condensation.
In this paper, by analyzing the psychological audience energy-saving > > on China's domestic youth idol drama <, refraction to the development of China's domestic youth idol drama industry, focusing on its popular reasons and future prospects for further exploration and research.
Keywords: Domestic idol drama ; The psychology of audience ；Development prospects ；Exploration and research
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