河南工程学院毕业论文
中国传统鱼纹在现代平面设计中的应用2022年元宵节祝福语
学生姓名
系（部） 艺术设计系
专 业 染织艺术设计
指导教师 刘 征
2013 年6 月 16 日
摘 要
本文通过论及古代几种最具代表的鱼纹样式，对传统鱼纹神秘源头进行研究，接着从民俗信仰、建筑陈设、衣饰穿戴、生活器用、环境装饰和游艺竞技几个方面来博览中国大地传统鱼纹之景，最后重点阐述传统鱼纹对于我们现代平面没计思想的深化和启发，对于创作
出能够被广大民众所接受和喜爱．同时叉具有中国民族恃，传承中华民族文化，并且走向世界的现代设计作品具有重要的意义。
关键词：
邮政银行小额贷款传统鱼纹 平面设计 标志 包装 广告 品牌
立即的近义词目 录
前言·····················································································································1
中国传统纹饰第一章 传统鱼纹神秘之源头·············································································2
第一节 神秘费解的人面鱼纹················································································2
第二节 生生不息的鱼鸟纹··················································································3
第三节 熊猫人声望攻略阴阳交台的双鱼纹···················································································3
第四节 抽象简洁的几何鱼纹················································································3
第二章 传统鱼纹应用景观··············································································4
第一节 民俗信仰中的鱼纹···················································································4
第二节 建筑中的鱼纹··························································································5
第三节 衣饰穿戴中的鱼纹···················································································6
第三章 传统鱼纹在现代平面设计中的运用·························································6
第一节 标志设计中的鱼纹···················································································7
第二节 包装设计中的鱼纹··················································································8
第三节 广告设计中的鱼纹···················································································8
第四节 图形设计中的鱼纹···················································································9
第五节 品牌设计中的鱼纹···················································································9
参考文献··············································································································10
致谢······················································································································11
前 言
翻开人类的历史篇章，可以说，自盘占开天地以来，人类为了生存繁衍，在劳动生产的实践中，逐渐萌发出本能的快感和朦胧的美的意识，他们仰观天象，俯察品类之盛，无法将真情实感诉诸文字，便有了一幅幅神奇而谲秘的图形，而这此图形在人类各个时代变迁中也随之发展更替，而形成中华民族特有的图形语占和形式。可以这样说，人类文化的母一
历史进程都浓缩在那个时代审美对象上，也为我们开启时代新的篇章到了根脉和永恒。还有对于任何一种艺术形式的背景，将追寻传统鱼纹发展的轨迹来解读鱼纹，并为开启现代设计提供思路和创新之举。
第一章 传统鱼纹神秘之源头
家居装修样板房鱼与人类关系极其的密切，所以对它们的形象描绘也就格外生动。鱼的形象在中毕民族意识领域中是神圣的，它在人们繁衍生息的历史长河中屡见不鲜、代代相传，秉承着不容忽视的使命，为中华民族的纹饰添上了一笔光亮的彩。
早在原始社会时期，当人类捕捉到第一条开始，人就与鱼结下了世代永恒的关联。从距今一万到—万八千年的山顶洞人穿凿鱼骨作为装饰品之始，原始先民就已萌发了对鱼崇拜的信仰观念。据考证文献，最早的鱼纹出现在6000年前西安半坡仰韵文化的彩陶上。仰韵半坡彩陶的特点，是动物形象和动物纹样多，其中尤以鱼纹最普遍，常见的就有十余种。古本《山海经》中也介绍了几十种奇异的鱼形象，将鱼与远古神话融为一体，使鱼有了更强的瑰丽和神秘彩。总观其貌，显现出原始鱼纹图形的质朴、简洁点。下面论及几种最具代表的鱼纹样式。
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