中国喜剧动画与喜剧爱情电影的海报设计研究
中国喜剧电影推荐Art Research Letters 艺术研究快报, 2019, 8(2), 17-22 Published Online May 2019 in Hans. /journal/arl  /10.12677/arl.2019.82004
文章引用: 周康佳. 中国喜剧动画与喜剧爱情电影的海报设计研究[J]. 艺术研究快报, 2019, 8(2): 17-22.
DOI: 10.12677/arl.2019.82004
Research on Poster Design of Chinese  Comedy Animation and Comedy Love Film
Kangjia Zhou
School of Architecture and Art, Beijing Jiaotong University, Beijing
Received: Mar. 6th , 2019; accepted: Mar. 19th , 2019; published: Mar. 26th , 2019
Abstract By studying the design characteristics of comedy animated films and comedy love movie posters from 2015 to 2017, this paper mainly studies three aspects: the basic analysis of composition, the basic analysis of color application and the analysis of the relationship between movie theme and
text, and explores some rules of movie posters and audience preference through the later data analysis and integration. After summarizing some characteristics of movie posters with high box office, we find that these movie posters with high audience preference are also analyzed with high box office, and there are some corresponding relations.  Keywords
Box Office, Poster, Audience Preference, Movie Poster, Graphic Design
中国喜剧动画与喜剧爱情电影的海报设计研究 周康佳
北京交通大学建筑与艺术学院,北京
收稿日期:2019年3月6日;录用日期:2019年3月19日;发布日期:2019年3月26日
摘  要
通过研究2015~2017年的喜剧动画电影与喜剧爱情电影海报的设计特点,主要进行了三个方面的研究:有对于构图形式的基本分析,有对于彩运用的基本分析和对于电影主题文字关系并且通过后期的数据分析与整合来探讨电影海报与观众喜好度的一些规律特征,总结出了高票房电影海报的一些特征,我们发现这些观众喜好度高的电影海报与高票房的分析,相应有一些对应关系。

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