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摘 要
是依托于公众平台的一种应用型账号，文章是其核心部分，通过文字传递信息，表达作者的观点、情感。文章写作是信息传播的基础，通过对文化类“国馆”和“麦子熟了”两个具体的进行数据分析，发现文章写作中存在选题有跟风情况，盲目跟随娱乐热点，忽视自身定位；内容原创性不足，转载他人文章最高可达文章总数的八成；写作缺乏技巧性，忽视了文章应有四个版块，每部分的写作技巧比较单一。针对这两个存在的问题，笔者总结了三大原因，一是盲目蹭热度，缺乏定位；二是注重数量，而忽略质量；三是门槛低，文字水平不限。
面对出现的问题，只有通过不断深入的研究分析，才能提出解决问题的有效对策。本文通过文献研究法、抽样调查法、案例分析法进行研究，针对存在的问题提出了三个解决措施，一是文章的选题精确化；二是文章的内容优质化；三是文章
的写作灵活化。希望通过这些措施，在一定程度上给予写作较合理的改善方向，并为其他的研究提供了参照借鉴。
关键词：；文章写作；存在问题；解决策略
Abstract
The WeChat official account is an application account based on the WeChat public platform. The article is the core part of the account, which conveys information and expresses the author's opinions and feelings through text. Article writing of WeChat official account is the basis of information dissemination. Through data analysis of two specific public accounts of cultural public account, "guoguan" and "wheat is ripen", it is found that the topic selection of WeChat 企业号申请official account has a following trend in article writing, blindly following the entertainment hot spots and ignoring its own positioning. The
content is not original enough, reprint other people's articles up to 80% of the total number of articles; Writing is lack of skills, ignoring the article should be four sections, each part of the writing skills are relatively single. In view of the problems in these official account, the author summarizes the three reasons, one is blind enthusiasm, lack of positioning; The second is to focus on quantity, but ignore quality; Three is the threshold is low, the text level is not limited.
In the face of the problems, only through in-depth research and analysis, can put forward effective countermeasures to solve the problems. Through literature research method, sampling survey method and case analysis method, this paper proposes three solutions to the existing problems. Second, the content of the WeChat official account of articles of high quality; Three is the WeChat public article writing flexible. It is hoped that through these measures, to some extent, the writing of WeChat official account can be improved in a reasonable way, and other WeChat official account be studied by reference.
Keywords:WeChat official account; Article writing; Existing problems; Resolution strategy
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