我国手机游戏盈利模式探究—以网易公司为例子
我国手机游戏盈利模式探究
——以网易公司为例子
[摘要]随着手机网络的发展和手机硬件的优化，手机游戏越来越受人们的欢迎，游戏商家借这个机会来推广手机游戏市场，商家为了吸引更多玩家的青睐，不断的满足其需求。在激烈竞争当下，更是需要好的盈利模式来帮助公司进行运营。本文首先描述研究背景和意义对盈利模式做出简要介绍，然后对我国手机游戏市场的发展过程进行介绍，然后用财务报表分析对网易公司的财务状况进行简要的分析。最后提出改进的地方。
           
[关键词]网易公司；盈利模式；财务分析；财务状况

The Analysis on the Profit Model of Mobile Game in China
-----Take NetEase for Example
[Abstract] With the development of mobile phone network and the optimization of mobile phone hardware, mobile game is more and more popular. Game merchants take this opportunity to promote the mobile game market. In order to attract more players' favor, merchants constantly meet their needs. In the current fierce competition, it is more necessary to have a good profit model to help the company operate. Firstly, this paper describes the background and significance of the research and briefly introduces the profit model, then introduces the development process of mobile game market in China, and then makes a brief analysis of Netease's financial situation with financial statement analysis. Finally, some improvements are put forward.
[Key words]Netease ; Profit Model; Financial Analysis; Financial Situatio手游怎么推广

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