工商管理专业课程介绍
工商管理专业课程介绍
课程（中文）Course Name Credit课程简介（中文）Course Description
Examination
mode
管理学（石振香）Management 3 管理学是经济、管理类专业的
专业基础课程和核心课程，是
一门系统地研究管理过程的
普遍规律、基本原理和一般方
法的科学。本课程详细讲解了
计划、组织、领导与控制等管
工商管理专业的课程理职能的客观规律和实施方
法。课程采用课堂教学、科研
和实践活动一体化的教学方
式，以课堂教学为主，科研和
社会实践活动为辅，加强学生
对管理学理论和知识的理解
和认识，增强学生参与管理实
践的意识。本课程的任务是使
学生能够系统地掌握管理学
的知识体系，能综合运用管理
学的基本理论和方法，并分析
和解决管理中的实际问题，为
后续专业课程的学习奠定管
理学基础。
Management, the basic and core discipline of economics
and management students, is a science which
systematically studies the universal law, basic principles
and general methods of the management process. This
course teaches the objective laws and methods of the
management functions in details, such as planning,
organizing, leading and controlling, etc. In order to
strengthen students’　
understanding of management
theories and knowledge and enhance awareness of
participating in the management practices, the course uses
teaching methods including classroom teaching,
researching and social practicing. Classroom teaching is
the main part, while others are auxiliary. This course’s
target is to enable students to master the management’s
knowledge system, to apply basic theories and methods, to
analyze and solve practical problems in management and
lay a good management foundation for follow-up study of
major disciplines.
Written
examination
经济学原理（李林芳）Principles of Economics 4 经济学原理是一门研究一定
经济制度下资源配置与利用
的课程。本课程包括微观经济
学和宏观经济学两部分。微观
经济学以单个经济单位为研
Principles of Economics is a course studying the allocation
and utilization of resources under a certain economic
system. This course includes two parts, microeconomics
and macroeconomics. Microeconomics take single
economic unit as the object of the research. It explains
Written
examination
究对象，通过研究单个经济单位的经济行为说明价格机制
如何解决社会的资源配置问题。宏观经济学研究整体经济运行的规律，说明怎样实现经济稳定和增长。how does price mechanism solve the problems of resource allocation. Macroeconomics studies the rules of how modern market economy operates. It explains how to achieve economic stability and economic growth.
市场营销学（刘文斌）Marketing Management 3 本课程阐明市场营销学的基
本理论、基本知识及市场营销
的基本技巧与技术，并结合案
例分析市场营销中的实际问
题，以提高学生分析和解决问
题的能力。通过学习本课程，
学生应掌握以下内容：市场营
销的基本观念，市场营销的管
理，市场营销环境的分析，市
场的调研与市场预测，消费者
的购买行为，市场竞争者以及
其竞争策略，目标市场的营
销，产品分析以及产品策略，
企业的定价方法以及价格策
略的选择，产品的营销渠道及
其选择与管理，企业产品的促
销手段以及促销策略的选择，
企业的形象的策划与企业危
机的处理。
This course explains the basic theory, knowledge and
skills and techniques of marketing, and combines with
case study to promote student’s
ability of problem
analyzing and solving. After learning this course, students
should grasp the knowledge including basic concepts of
marketing, marketing management, analysis of marketing
environment, market research and prediction, customer
behavior, competitors and competition strategies,
marketing in a target market, product analyzing and
marketing strategies, price decision and price strategic
choice, marketing channels as well as it’s
selection and
management, the promotion of product and the selection
of promotion strategies, corporation identity design and
treatment with the crisis when company encountered, etc.
Written
examination
组织行为学（石振香）Organizational
Behavior 2
《组织行为学》是管理学发展
过程中形成的以心理学、社会
学、人类学、政治学等多学科
为基础的独立的应用科学。它
以各类组织中人的心理与行
Organization Behavior is a branch of applied science
mainly based on psychology, sociology, anthropology and
political science. It focuses on people’s
psychology and
behavior within organizations, and it investigates the
impact of individuals, groups, and structure on behavior
Written
examination
为特点和规律为研究对象，探
讨个体、体和组织三个层面的因素如何影响个人及其所
在组织的行为，目的使管理者能够根据人的行为规律，创设健康的工作氛围，发挥人的积极性和创造性，以实现组织的目标和提高人的满意度。通过本课程的学习，学生可以掌握组织行为学的概念体系、理论模型和分析架构，获得相关的知识，以及专业术语的英语表达，能够看相关国外文献资
料；培养科学的思维方式和掌
握客观的研究行为的方法，避
免直觉经验式或主观片面式
的行为分析within organizations for the purpose of applying such knowledge toward creating healthy working atmosphere, giving full play to people’s
professional knowledge or skill, improving an organization’s effectiveness and job satisfaction. On the completion of this course, students will be able to: understand the essential rules of psychology and behavior within organizations; grasp systematically the theories and methods of modern HR management; develop scientific ways of thinking; master the methods of behavior study; avoid empiricism and lopsided analysis.
运筹学（孙学珊）Operations Research 4 本课程是经济与管理系各专

版权声明：本站内容均来自互联网，仅供演示用，请勿用于商业和其他非法用途。如果侵犯了您的权益请与我们联系QQ:729038198，我们将在24小时内删除。