如何有效跟进客户的外贸函电范文
如何有效跟进客户的外贸函电范文
一、买家 询盘 为泛问所有产品
询盘 格式通常如下：
Weare interested in all your products, could you please send us more informationand samples about your products and price list?
可参考如下模板回复：
DearSir/ Madam,
Thanks for your inquiry at Made-in-China.
We are professional supplier for plush toys at competitive price, located in Nanjing City, JiangsuProvince. Here is the attachment with some pictures of our products that maysuit your requirements, for more, please check our website, and select theproducts that you’re interested in.
We have great interest in developing business with you, should you have anyinquiries or comments, we would be glad to talk in details through MSN：XXX\ mails or any way you like.
(附件内容可挑选一些公司主打产品)
客户泛泛咨询时，往往真实购买意图一般，除非其正好需要/感兴趣您现在的产品或您挑选出的主打产品。对能给予继续回复的客户应继续重点追踪，没有回复的客户则可以考虑不必花费大量时间追踪。
二、买家 询盘 为针对公司具体产品发的询价
此类询价目标性较强，真实有效性较高，需重点跟进。已经根据买家询盘内容做出了具体回复，并同时报了价格，但买家没有再发邮件过来。
建议可发以下类似邮件提醒买家：
DearSir/ Madam,
Good morning!
For several days no news from you, my friend. Now I am writing for remindingyou about our offer for item of XXX dated XXX according to your relativeinquiry at Made-in-China. Have you got (or checked) the prices or not? Anycomments by return will be much appreciated. （可根据客户要求的产品加上自己产品的特）It will be our big pleasure if we have opportunities tobe on service of you in near future.
Looking forward to your prompt response.
（可将第一次发给客户的邮件内容附在邮件下方以提醒买家第一次邮件回复内容。）
若过段时间，买家还是没有回复邮件，建议可再发如下类似邮件再次追踪：
DearSir/ Madam,
How are you? Hope everything is ok with you all along.
Now I am writing for keeping in touch with you for further business. If any newinquiry, welco
me here and I will try my best to satisfy you well withcompetitive prices as per your request.
By the way, how about your order (or business) with item XXX? If still pending,I would like to offer our latest prices to promote an opportunity to cooperatewith each other.
如果连续三封邮件发出去之后买家仍然无动于衷，基本证明买家可能对您产品/价格不感兴趣或者由于其他原因暂时不需要您的产品，我们应暂时搁置，将时间用在继续寻新的目标客户上。
当然也有很多非常好的买家会被您的毅力感动，回复告诉您一些关于产品进展的情况，我们千万不可急于求成，而应按照客户的提示有针对性得去保持追踪。
以下为几种经常收到的买家回复：
1.客户收到跟进邮件后，如果觉得还没有对我们产品有需求的话，他/她一般都会说以后联系，不管怎样，能让客户回复已经不错了，说明以后还是有机会的：
Dear，
I’mdoing fine, thanks for your information.
外贸询盘I’m still in the planning of building my new house, due to the work constrain Idecided to delay it first.
Anyway I will contact you once I decided. Thanks!
2.收邮件的人不是公司决策者
Dear，
Thankyou! I received your email and I sent it to my boss. He didn't tell me anythingjust now.
I will contact you soon once got any news.
3.告诉您不及时回复邮件的原因
Dear，
Ireceive more than 10 offers every day and it will take me some times to lookinto each and
every offers. I will contact you in the future if you are in ourselection of companies.
Many thanks for your co-operation.
跟进技巧：这类客户建议可通过发新产品介绍或者新报价的方式来保持联系，相信时间久了成为您客户的可能性还是比较大的。至少让买家对您留有印象，即使暂时不需要您的产品，日后有需要的时候也会首先想到您。
4.可能暂时不需要您的产品，但会问其他产品或者详细咨询一些与产品相关的问题，如：
Dear，
Pleaseexcuse the delay in my reply.
I have been so busy searching through all the mails, concerning the plush toysproject.
May I ask you, where you purchase your soft fabric for the toys? We have acustomer who is interested in this subject.
In the coming days, I will reply concerning some samples.
跟进技巧：这样的客户就要根据公司的实际情况来回复了，建议不管能否帮得上忙都能给些回复和建议，暂时不能成为客户也可以先做朋友嘛，至少他问的是与您产品相关的问题，中国有句俗话“多个朋友多条财路”，特别是生意上的朋友！
5.想借机刺探军情的
Dear，
Sorryfor the late reply. I will get back with you later.
I am very busy at the moment. If you have US customer as reference, thatwould help a lot.
I am not here to steal information. We use reference in US to generate trust,just like you have "connections" (friends) among Chinese.
跟进技巧：
应对这样的买家，如果公司在US地区有关系较好，规模较大的老客户，不妨挑选两个介绍给他/她，这样很能显示您的实力。但回复之前还是应根据公司具体产品在这个地区的推广情况
来做妥当回复，站在买家立场多思考其询问的真正目的，一般简单告知公司名称即可，谨慎透露对方。
如果在US地区没有客户，可以多介绍一些其他国家的客户来显示公司实力，同时向买家暗示我们在US地区还没有合作伙伴，如果您和我合作，将会帮助您开发整个US市场。
6.讨价还价
Dear，
Thanksfor your reply, I have received your quote and I am currently looking throughall of the quotations that I have received. Currently your prices aren't thebest but your products are very good. If you could make your prices morecompetitive I am sure we would be putting an order in with you very soon.
跟进技巧：可根据具体价格情况回复客户，或通过询问客户订单量大小来做可能范围内的让步。
总结：
对于有效询盘，我们一定要保持跟进。买家每天都会收到很多Offer，市场竞争很激烈，如果我们不跟进，买家很有可能会忽略我们。跟进过程中，更重要的是细细体会各种可能的原因，积极采取相应措施，激发、把握买家购买意图，达成合作

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