银行信用卡营销组合策略设计
毕业设计（论文）
题目交通银行信用卡营销组合策略设计
题目类型工程设计型
学院                    XX  学院
专业                      XX                        年级                    2009  级
学生姓名                    x  x  x                    指导教师                    x      x
日期2013年6 月14日
狼人打野天赋
Kunming University of Science and Technology
Graduation Design (Dissertation)
威风堂堂歌词
Title  Design of credit card marketing mix strategy for            Bank of Communications                Type of Title                Engineering Design                Faculty      XXXXXXXXXXXXXXXXXXXXXXXXXXX
Specialty            XXXXXXXXXXXXX
Grade                  XXXXXXXXXX                      Student’s Name                  XXXXXXXXX                  Supervisor                  XXXXXXXXX
Submission Data                June 14th , 2013
交通银行信用卡营销组合策略设计
摘要
目前，随着中国金融市场逐渐对外开放，中国的银行业面临着日益严峻的挑战。2003年，信用卡的发行数量仅为300万张。而央行2011年底的最新统计显示，截至2011年第三季度，信用卡累计发卡量为2.68亿张。短短不到10年，信用卡发行数量增加了将近90倍。工、农、中、建、交、招行、中信、民生等多家银行的发卡量均超过了1000万张，其他股份制银行也超过了300万张。面对中国信用卡市场开放趋势的加速和外资金融机构的潜在竞争，国内要紧商业银行纷纷加大在信用卡业务上的投入。
怎么做馒头论文旨在运用营销理论，设计适合于交通银行信用卡的营销组合策略，从交通银行信用卡营销现状动身，为完善交通银行信用卡市场营销提供可行的对策。论文首先描述了交通银行信用卡营销现伏，对交通银行信用卡营销环境及市场进行了分析，指出交通银行在4P——产品、价格、促销、渠道四方面存在的问题。接下来，结合营销组合相关理论知识，提出了针对交通银行信用卡营销的组合策略设计。如何调整自己的心态
由于国内信用卡市场竞争的加剧和客户需求的不断改变，商业银行信用卡营销正面临最为激烈的模式改变，作为五大银行中领先
发行信用卡的交通银行，在经营理念、财务资源、网点布局等方面都有着相当的基础，同时又拥有国家政策支持和经济快速增长作为保障，市场机会专门大。必须抓住契机，从本行实际动身，完善信用卡营销策略，让我们一起成为行业首领。
关键词：信用卡；营销组合策略；4P；
Design of credit card marketing mix strategy for Bank of
Communications
Abstract
At present, as China's financial market is gradually opening up, China's banking sector is facing increasingly serious challenges. In 2003, the number of credit cards issued only 3000000. The latest statistics show central bank by the end of 2011, as of the third quarter of 2011, the cumulative
amount of credit card issuers to credit card 268000000. In less than 10 years, credit card issuance q
uantity increased nearly 90 times. Circulation industry, agriculture, construction, China Merchants Bank, in turn, the people's livelihood, CITIC, other banks are more than 10000000, the other joint-stock banks more than 3000000. In the face of potential competition accelerate China's opening of the credit card market and foreign financial institutions, domestic commercial banks have increased input in the credit card business.
The thesis aims to use marketing theory, design suitable mix strategy in bank of communications credit card marketing, from bank of communications credit card marketing situation, to provide practical solutions to improve the traffic bank credit card marketing. This paper first describes the traffic bank credit card marketing present situation, the traffic bank credit card marketing environment and market analysis, pointed out that the Bank of communications in the 4P -- four aspects of product, price, promotion, channel problem. Next, combining the marketing mix theory, presents some design strategies of traffic bank credit card marketing.
Due to continuous changes in domestic credit card market competition and customer demand, the commercial bank credit
card marketing is facing the most intense pattern change, as the five largest bank in the first issue of
credit card of Bank of communications, in the management idea, financial resources, network layout and so on have a considerable foundation, but also has a fast the support of national policy and economic growth as a guarantee, the market opportunity is very big. We must seize the opportunity, from the reality, improve the credit card marketing strategy, let us work together to become the industry leader.
Key words:Credit card;Marketing Mix Strategy;4P
目录
摘要 (2)
ABSTRACT (3)
第一章绪论 (9)
1.1研究背景 (9)
如何选车
1.2研究目的及意义 (11)
1.3国内外研究现状 (13)谢娜张杰资料
1.3.1国外研究综述 (13)

版权声明：本站内容均来自互联网，仅供演示用，请勿用于商业和其他非法用途。如果侵犯了您的权益请与我们联系QQ:729038198，我们将在24小时内删除。