娃哈哈AD钙奶推广策划案-毕业论文
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  要健康饮品有哪些
当代世界的经济发展导致了大众的生活水平有所提升,饮料行业也随之水涨船高,现阶段的饮料市场百家齐鸣,饮料品牌多达几百个,种类更是数不胜数,光耳熟能详的品牌就有十几个。越来越多的品牌制作新的饮料来争抢市场份额,也有企业改良饮料口感或包装来争抢市场,本文的主要目的是推广娃哈哈旗下产品AD钙奶,制作出一款新包装,新口味的AD钙奶,来争取市场,以达到促进娃哈哈企业经济增长的目的。本文将着重分析市场行情,主要根据市场问卷调查所得出的结论制作产品的新样式,再制作推广策划案,利用最新最火的几个短视频平台来进行推广。
关键词:AD钙奶 娃哈哈 饮料

Abstract
The economic development of the contemporary world has led to the improvement of the liv
ing standards of the public, and the beverage industry has also risen with it. At this stage, there are hundreds of beverage markets, hundreds of beverage brands, and countless varieties. There are more than a dozen well-known brands.More and more brands make new drinks to compete for market share, and some enterprises improve the taste or packaging of drinks to compete for market share. The main purpose of this paper is to promote the product ad calcium milk of Wahaha, and make a new packaging, new taste AD calcium milk to compete for market, so as to achieve the purpose of promoting the economic growth of Wahaha enterprises. This paper will focus on the analysis of the market situation, mainly according to the conclusions of the market questionnaire to make a new product style, and then make a promotion plan, using the latest and most popular short video platform to promote.

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