浅析我国网上药店的现状及发展前景
中文摘要
如今，随着互联网的普及和迅猛发展,电子商务得到了空前的运用，电子商务条件下的市场营销——网络营销也越来越受到的关注。医药行业也不例外，随着互联网商业化进程的加快，众多的医药企业把网络作为一种全新的业务模式加快推进，并产生了一种新的形式——网上药店.
计算机网络技术的不断提升，给网上药店的发展带来了曙光，其实质是电子商务的B2C（Business to Customer, 商家与客户之间的交易)模式.由于医药行业属于一个特殊的行业，药品的管理比较严格，网上药店的发展受到了限制。为了让我国的网上药店在发展的道路上迅速成长,需要政府部门,医药企业和消费者的共同努力.
本文通过查阅网络和图书资源,了解了网上药店的发展历程，并且通过研究我国医药行业环境下的网上药店的现状，对比国外网上药店的一些先进政策，得出自己的结论，做出客观的评价，针对网上药店的现状和存在的问题，提出一些对网上药店有帮助的建设性意见。
本文的目的在于通过对我国网上药店发展现状的分析，结合我国国情，寻有效的适合我国网上药店的发展途径,呼吁相关部门完善法律法规，保护消费者权益，重视消费者网上购药的教育，为推动我国网上药店健康发展贡献自己的力量。
关键词：网上药店 发展现状 问题 建议
ABSTRACT
Nowadays, with the popularization and development of Internet， electronic commerce has been unprecedented attention by, under the condition of e-commerce marketing —— network marketing attracts more and more。 The pharmaceutical industry is no exception, with the commercialization of the Internet to speed up the process， many pharmaceutical enterprise network as a new business model will accelerate， and produced a new form -— online pharmacies。
Computer network technology unceasing promotion, brings hope for the development of Internet pharmacy, its essence is the electronic commerce B2C （Business to Customer，
between businesses and customers trading） mode. The pharmaceutical industry is a special industry， medicine is strict management, the development of Internet pharmacy limited。 In order to let our online pharmacies to grow rapidly in the development of the road, need to government departments， joint efforts of pharmaceutical companies and consumers.
Through access to network and library resources, understand the development process of online pharmacies， and through the study on the current situation of pharmaceutical industry in China’s online pharmacies, some advanced policy compared to the foreign online pharmacies， draw their own conclusions, and make an objective evaluation, in view of the present situation of online pharmacies and existing problems， some of the Internet pharmacies to help constructive suggestions.
中国网名The purpose of this paper is through the analysis of the present situation of online pharmacy development in our country， combining the situation of our country， looking for effective development approach suitable for online pharmacy in China， called on relev
ant departments to improve laws and regulations, protect the rights and interests of consumers， the importance of consumer online purchase of education, to promote the healthy development of China's Internet pharmacies to contribute their strength.
Key words: Online pharmacies 、 Development situation 、 Problem、
Suggestions。
版权声明：本站内容均来自互联网，仅供演示用，请勿用于商业和其他非法用途。如果侵犯了您的权益请与我们联系QQ:729038198，我们将在24小时内删除。
发表评论