李宁使命愿景价值观
李宁使命愿景价值观
Mission & Vision Statements and Core Values
使命、愿景和价值观
一个公司的成长和发展离不开其背后的文化内涵。李宁公司开始对企业文化中的使
命、愿景和价值观进行了回顾和探索，在大家共同的努力下，新的使命、愿景和价
值观产生了。
Mission 使命
Through sports, we inspire in people the desire and power to make breakthroughs 我们以体育激发人们突破的渴望和力量～
, Focus on creating professional sports products
致力于专业体育用品的创造
, Enrich ourselves by the integration of sports into everyday life
让运动改变生活
, Strive for higher-standard breakthroughs
追求更高境界的突破
Vision 愿景
The world’s leading brand in the sports goods industry
全球领先的体育用品品牌公司
, Our interim objective before 2008: fortify our globalization competitiveness in the 雪中悍刀行战力排行前二十
China market
为了实现公司国际化，公司在2008年之前需在中国市场增强公司国际化竞争力
情人节语录, By 2018: become one of the world’s top five brands.
到2018年，体育用品世界5强
, Derive 20% up of company revenues from international markets
公司国际市场生意份额占总体生意20%以上
, Become a management company of sports brands, utilizing different brands to cater
to different consumers and regions
成为体育品牌管理公司，将使用多个品牌覆盖不同的客户和区域
, Become a leader in marketing two or more mainstream sports categories
两个以上主流运动项目处在市场的强势地位
Core Values 核心价值观
Our core values stem from athleticism and passion for the mission 我们的核心价值观源于对运动的崇尚和对事业的激情～
The attraction of sports comes not simply from sports as such, but more from its underlying spirit. We value sports, but even more athletic spirit.
六一儿童节放假吗2022运动的魅力不仅在于其本身，更在于其内在蕴含的精神力量
我们崇尚运动，更崇尚运动的精神～
, Integrity 诚信
, Professionalism 专业
, Passion 激情
政治权利, Breakthroughs 突破
, Trust 信任
, Integrity 诚信
Empolyee should act in accordance with the laws, rules and regulations of the state; abid
e by business ethics and code of conduct; earnestly fulfil commitments with a sense of responsibility; be able to provide feedback and evaluation objectively and truthfully. 员工行为要符合国家法律规定和公司的规章制度;符合商业道德和职业操守;切实
履行承诺，具有责任感;能够客观真实地进行反馈和评价。 公共基础知识
Stems from the athletic spirit of 来源于体育精神之:
Respect for rules and regulations, respect for the adversary, fair competition, value the team’s honor.
尊重规则，尊重对手，公平竞争，珍视团队荣誉。
Win by self-belief. 来源于体育精神之:以自信取胜。
, Professionalism专业
Strictly follow the professional standards set by the corporation; be able to set standards for new areas of work and new work processes; make consistent efforts to upgrade one’s
professional competence and reach out for higher professional standards; strive for perfection through fine management.
严格执行公司各项专业标准规定;能够为新业务新流程建立标准规范;不断努力提
升和完善自身专业能力，执着于追求更高的专业水准;通过精细化管理，力争达到
完美表现。
Stems from the athletic spirit of来源于体育精神之:
Strenuous practice of basic skills, correct tactical decisions. 苦练基本功，战术决策正
确，
Win by strength, striving for perfection.
以实力取胜，追求更完美表现。
, Passion激情
Adopt a positive, optimistic attitude toward life; be filled with a strong sense of mission and an enterprising spirit plus the power to appeal; and imbued with a deep love for our mission, persistently and cheerfully pursue our vision.
积极乐观的人生态度;具有强烈的使命感)进取心和感染力;执着并快乐地追求着
我们共同的梦想，热爱着我们共同的事业。
Stems from the sports spirit of 来源于体育精神之:
Optimism, never to give up in face of difficulty, self-discipline and self-motivation. 积极乐观，面对困难永不放弃，自我管理和自我激励
Win by attitude. 以态度取胜
, Breakthroughs突破
Have high ambitions, never to be complacent; dare to face up to new challenges, break with conventions and do away with bottlenecks; and in the course of making such breakth
roughs, activate one’s own potential strength and surpass oneself to achieve one’s
goal.
拥有远大抱负，不满足现状;敢于迎接新挑战，打破常规，突破业务瓶颈;在创新 告白的话
中不断激发潜能，超越自我，实现目标。
Stems from the sports spirit of来源于体育精神之:
Have a good hold of the state of the competition, arouse one’s potential energy, try out
new ways of play, keep setting new records .
把握竞争格局,激发自我潜能,尝试新打法,不断创造新纪录
Win by breaking new paths. 以创新取胜
, Trust信任
Trust is the foundation of collaboration and teamwork; allow the existence of differences, appreciate all who work for the honour of the collective; exchange ideas with sincerity, put oneself in another’s position, create a work atmosphere marked by openness,
pluralism and mutual respect; cooperate earnestly, be bear responsibility in the building of an extraordinary team.
信任是相互合作的前提，是团队合作的基础;容许差异，欣赏每一个为集体荣誉而
努力的人;坦诚沟通，换位思考，营造开放、多元化且彼此尊重的工作氛围;真诚
合作，勇于承担责任，打造卓越团队。
Stems from the sports spirit of 来源于体育精神之:
Respect for fellow team members, make up for each other’s shortcomings, share weal and woe with one another, cheer the success of team-mates. 尊重队友，互补优势，荣辱与共，为队友成功真诚喝采.

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