The Magic of Blind Boxes盲盒的魅力
The Magic of Blind Boxes盲盒的魅力
作者：
来源：《时代英语·高三》2020年第05期
        导读：所谓盲盒，里面通常装的是动漫、影视作品的周边，或者是设计师单独设计出来的玩偶。之所以叫盲盒，是因为盒子上没有具体款式的标注。“你不知道里面是什么，直到打开那一瞬间”，这种神秘感成为年轻人购买盲盒最大的乐趣。
        In the 1994 film Forrest Gump， there’s a famous saying， “Life is like a box of chocolates; you never know what you’re gonna get.” The surprise is part of the fun. Now blind box toys are bringing the magic of surprise to online shopping.
        A blind box toy is hidden inside uniform packaging but invisible from the outside. You don’t know what will be inside， although the toys typically come from pop culture—movies to comics and cartoons.
        Blind boxes have caught on since they were first introduced from Japan to China in 2014. According to a 2019 Tmall report， the mini-series of Labubu blind box， designed by Hong Kong-born Kasing Lung， was named Champion of Unit Sales with 55，000 sold in just 9 seconds during the Singles Day shopping event. Most customers for blind boxes are young people aged 18 to 35.
        According to The Paper， blind box toys are popular in part because of their cute appearances. The typically cute cartoon figurines come in miniature sizes， making them suitable for display almost anywhere.
迷你小盲盒怎么做
        Even if blind boxes are not the top choice for decorations， the mystery and uncertainty of the process also attracts people. It’s the dominant reason why people buy blind boxes one after another.
        “Fear of the unknown is always a part of the box-opening process，” said Miss Cao， 24. Speaking to Sina News， she said， “Until you open all the boxes， you cannot know what it is inside.”
        Opening a blind box is a delightful little surprise for our mundane daily lives， something small but fun to wait for each day， week or month. When people open this simple little box， they may be disappointed， but the uncertainty is part of the fun. People will open more blind boxes and hope for a better outcome.

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