备战2022年中考英语考前时事热点话题阅读+题型专练
热点70 双十一购物节相关情况
一、阅读单选
1
The “Double Eleven” Shopping Festival is coming again. Most stores have started discounting（打折）their goods. Now, if you take a careful look at the sale prices you'd find that many of them end in “9” or “.99”.
In everyday life, we seldom say, “Just give me 5.99 minutes.” It's not common to say “Just give me 59 minutes” either. We are more likely to say “Just give me six minutes” and “Just give me 60 minutes”. Why do stores prefer the other way round?
According to Lee E. Hibbett, a professor of marketing, this pricing strategy has been around for about a century. No one knows who invented it. However, stores all like it. Prices that end
in “.99” and “9” simply get more customers.
The strategy is based on the fact that we read from left to right. On a price tag, we may notice the number on the far left the most quickly. So, even though 5.99 dollars is pretty close to 6 dollars, it's the “5” that we can keep in mind the most easily. A product that sells for 5.99 dollars just seems like a better deal than a similar one that sells for 6 dollars.
In a 2016 study, Hibbett asked a clothing company to raise the price of one of its dresses. He and his workmates all thought fewer people would buy the dress. The result, however, surprised them. Demand（需求）increased by a third when the price was raised from $34 to $39. Increasing the price from $34 to $44 made no difference.
So be careful with prices that end in “.99” or “9” — if you want to save money!
1. The passage tells us prices that end in “.99” and “9” ________.
A. sell better B. get fewer customers
C. help customers save money D. make no difference to the demand
2. In which price tag the number “6” can be kept in mind the most easily?
A. B. C. D.
3. How long has the pricing strategy been around?
A. Since markets appeared. B. Since the year 2016.C. Since about a hundred years ago. D. Since the “Double Eleven” Shopping Festival started.
4. What is the best title for the passage?
A. The Cheating Nine B. The Price Tag
C. The Money Saving Strategy D. The Market Competition
【答案】ABCA
【解析】大多数打折出售的商品价格都是以“9”或“.99”结尾，文章对此作了解释说明，这是一种营销策略，想让顾客消费更多。
1. 细节理解题。根据Prices that end in“.99” and “9” simply get more customers.可知，最终价格以“.99”和“9”结尾只是为了吸引更多的顾客，也就是卖得更好，故答案选A。
2. 细节理解题。根据On a price tag, we may notice the number on the far left the most quickly.在价格标签上，我们可能会最快地注意到最左边的数字。结合选项，可知B选项6.99的标签价格中的6最容易被记住，故答案选B。
3. 细节理解题。根据this pricing strategy has been around for about a century, 这种定价策略已经存在了大约一个世纪，一个世纪也就是100年，所以定价策略的出现应大约是在100年前，故答案选C。
4. 标题归纳题。通读全文可知，本文主要介绍了为什么大多数商品价格都是以“9”或“.99”结尾的，文章对此进行了详细说明。结合选项，The Cheating Nine作弊9；B. The Price Tag价格标签；C. The Money Saving Strategy省钱策略；D. The Market Competition市场竞争。可知A选项符合题意，故答案选A。
2
China's "Singles' Day" is celebrated on November 11, because the date "11/11" often reminds people of "bare sticks (光棍)" in Chinese. Today Singles' Day is popular around China, especially among young people. In fact, it was invented in a college.
Chinese Singles' Day came from Nanjing University in 1993. Later, several universities in Nanjing celebrated it in the 1990s. The holiday got the name "Singles' Day" because the date is made up of four "1". After graduating(毕业), these college students carried the tradition into society (社会). Singles' Day has been largely popularized on the Internet and is now celebrated even by young people in several areas outside China as well.
However, as time goes by, that meaning has changed. Today, Singles' Day is better known as "Double Eleven" because of Alibaba Group Holding founded by Jack Ma. It runs China's largest online marketplace. In 2009, China's online shopping giant Alibaba set the day as a shopping festival because the date is easy to remember and it is between National Day and Chinese New Year. It soon became popular, and Double Eleven has become one of the most important days for buyers and sellers across China because everything is on sale on that day.
On November 11th, 2019, it took just 96 seconds for Alibaba Group to sell 10-billion-yuan goods just after midnight. And today, it may set a new record.
5. Who invented Singles' Day?
A. Jack Ma.
B. Students from Nanjing University.
C. Single men and women.
D. Young people on the Internet.
6. Why did Alibaba set its shopping festival on November 11th?
A. Because there were millions of single people in China.
B. Because people were more likely to buy things on Singles Day.
C. Because people can easily remember the date and it's between two great festivals.
D. Because the founder of Alibaba was born on November 11th.
双十一省钱指南7. Which of the following is NOT true according to the passage?
A. People began to celebrate Singles' Day in 1993.
B. The meaning of "Singles' Day" has changed over time.
C. There are a lot of sales on Singles' Day today.
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